This year's Mid-Autumn Festival gift market scrapes the "people-friendly style"

As the Mid-Autumn Festival approaches, this year's Mid-Autumn Festival Shangchao Gift Market has plagued the “people-friendly style”. The reporter visited and found that this year's department stores' Mid-Autumn Festival shopping baskets have both declined in volume and price, and the grades of goods have changed significantly. “Avalanche” mooncakes have disappeared, and high-end products such as Cordyceps, bird's nests, and famous wines are rare, and the main push for affordable products “favors” household consumers. . Some department stores revealed that this year's Mid-Autumn Festival gift sales will fall by 20% to 30%.

Gift basket luxury combination difficult to fight more "affordable" brand

“This year, from top to bottom, we are frugal, and the Mid-Autumn Festival gift business can meet 80% of last year's satisfaction.” Dai Chongye, Dongshan Department Store Business Manager, said that during the Mid-Autumn Festival this year, commodity sales had to be adjusted to provide affordable and practical products. Tap the home consumer market. The person in charge of the Guangzhou Friendship Store also admitted that the decrease in orders before the Mid-Autumn Festival this year was mainly due to the loss of unit customers.

In recent days, the reporter visited and learned that the number and price of Mid-Autumn Festival hampers launched this year in department stores have fallen. Last year, the Guangzhou Friendship Store launched a gift basket with a price range of 7,000 yuan to 8,000 yuan and above, but this year it has disappeared. In Guangzhou Friendship Grandview Plaza, the reporter saw that the Mid-Autumn Festival basket price was between 800 and 3310 yuan, the main push 1,000 yuan to 2,000 yuan gift basket; Guangbai supermarket main promotion basket price between 428 to 615 yuan.

Not only did the price drop, but the merchandise structure inside the gift basket also greatly shrunk. In the past, Cordyceps, bird's nest, ginseng and high-end brand-name red wine were rare this year; various agricultural products under the name “healthy” became the new darling, and some supermarket olive oil gift baskets can sell more than 10 boxes a day. Miss Li, who is currently buying an olive oil gift box, told reporters that the elderly have less digestive function than young people. Many gifts have not expired and they have expired; so this year she specifically chose to buy olive oil for her elders, hoping that the elderly can eat healthy.

A store sales staff of Guangzhou Friendship also said that the grade of the gift baskets this year has changed significantly. Customers are more willing to buy practical and simple gifts as gifts for the Mid-Autumn Festival, such as cooking oil, which is both practical and faceless. She also told reporters that many customers this year demanded that they not use gift baskets instead of using eco-friendly bags, which is low-key and environmentally friendly. Mr. Li, a citizen who is currently selecting gifts for his parents, said that this year's gift baskets have generally low grades. If you want to buy high-end products, you must choose your own product mix.

Moon cake packaging shrinks as much as 30 yuan for multiple brand gift boxes

Recently, moon cake gift counters have been placed in prominent locations in various supermarkets in the city. The reporter noted that this year's moon cake gift box packaging is not as luxurious as it once was, and it is mainly based on paper packaging. Previously priced at 998 yuan and 1,888 yuan, the "high price" mooncakes were barely visible. Instead, the price ranged from tens of dollars to three or four hundred yuan. Many brands also introduced a low-cost gift box of around 30 yuan to attract the public.

The person in charge of the China Resources Vanguard Guangzhou company told reporters that this year the supermarket’s high-end moon cake gift boxes accounted for only 3%, 200 yuan to 500 yuan moon cake gift boxes accounted for more than 80%, the rest are plain or bulk moon cakes; and this year’s high-end moon cake gift boxes The highest price has been significantly reduced: Last year, China Resources Vanguard's most expensive mooncake gift box was 980 yuan, and the most expensive this year was only 688 yuan. In Wal-Mart and Wal-Mart supermarkets, the reporter also saw moon cake gift boxes priced at 9.9 yuan and 19.8 yuan, including a 320-gram "Fuman world" tin boxed moon cake (with 2 egg whites, 1 melon, and melon flavor). A strawberry-flavored moon cake is only priced at 9.9 yuan, while a premium quality seven-star mooncake is only sold for 38.8 yuan.

It is understood that China Resources Vanguard also launched the purchase of moon cakes, health products, tea over 250 yuan to send 100 yuan supermarket general coupons, shopping over 300 yuan available a 100 yuan universal coupons. “The 'three publics' restrictions on consumption have made unit purchases very cautious this year, coupled with fierce competition, compared with the same period last year, performance pressure this year is very large.” A salesperson of Longhua moon cake disclosed that their mooncakes can be used in the supermarket price 8 Discount, buy cheaper.

Chinese herbal medicine Cordyceps brakes prices and sales are still cold

After the summer heat, people who pay attention to health care began to pay attention to autumn supplements, plus the Mid-Autumn Festival reciprocity. At this time in previous years, high-end Chinese herbal medicines such as Cordyceps sinensis were also active. The reporter visited major department stores and supermarkets tonic medicine counters. The number of nourishing gift baskets launched this year is much less than in previous years. Many stores have caterpillar fungus gift boxes ranging from 3,000 yuan to 10,000 yuan each. However, few people are interested.

“Each year before the Mid-Autumn Festival, counters will receive notice of price increases. However, from the middle or late July this year, domestic listed Cordyceps sinensis appeared on the first wave of price declines.” Baozhilin Linzi counter counter sales staff said that the same specifications per kilogram Compared with last year's drop of 20,000 yuan, the first price cut in the past six years, so that this year's Cordyceps retail market also stopped the trend of rising prices, retail prices are still "according to the soldiers do not move." "No adjustment, if you think Cordyceps expensive, you can take a little American ginseng powder, honey, a little benefit." See reporter consultation Cordyceps, Guangbai Shang Yi International Health Boutique Mall a nourishing counter clerk enthusiasm to promote it, this year's major nourishing counters There are fewer high-end customized gift baskets, and customers may freely combine gift baskets. The price level is set by themselves. A medicine store on Sports East Road said that sales of Cordyceps have fallen by half compared to the same period last year, especially for group purchases.