Tea mooncake walks Red Island City Market

Recently, when the reporter visited a number of shopping malls, supermarkets, and tea specialty stores in Daocheng, it was discovered that with the approaching of the Mid-Autumn Festival, the taste of the tea market has become increasingly strong. In the case of traditional teas that only scratched the market with packaging and concepts, some tea companies launched the concept of “tea moon cakes” and attracted the attention of many consumers.

The reporter learned that most of the tea mooncakes produced are tea merchants in the South, including Longjing, Pu'er, black tea, and oolong. According to people in the industry, tea moon cake is actually a type of tea. This type of moon cake is made on the basis of moon cakes by adding tea powder and tea oil, and then made by special techniques. Compared with traditional mooncakes, tea moon cakes reduce the original sweetness, increase the unique taste of tea, and have a variety of health benefits of tea.

In addition to tea moon cakes, Mid-Autumn tea market also popular another "moon cake tea." “Moon cake tea is actually compressed by tea, so that the whole piece of tea is in the shape of a moon cake. The selected tea is generally Puerh tea. In addition to being edible, the moon cake tea also has the value of appreciation and collection.” The store staff told reporters that this year's Mid-Autumn Festival, they have both products in the store, "Whether it is like to eat moon cakes, or like to drink tea, many customers are interested."

Festival demand boosts tea sales

With the improvement of people’s health concepts, “eating moon cakes with tea” is being accepted by more and more people. Plus, Qingdao is the origin of Laoshan tea. “To send tea to the festival” has become a Qingdao person and even a lot of people in Qingdao. The habit of working outsiders. Right now, the upcoming Mid-Autumn Festival, Qingdao tea market is booming. “Since one month ago, we started to receive orders for the Mid-Autumn Festival. It is generally used by companies to buy customers or send gifts to our employees.” Mr. Liu, who opened a shop in the Chakou tea market, told reporters that before and after the annual Mid-Autumn Festival, he The business in the shop will be very good. “The main reason is that many old customers have accumulated so many years, and their own quality and price of tea are relatively guaranteed.” According to reports, his store is mainly composed of Sheshan green tea, and the popular Yunnan Pu'er and Zhengshan races. Wait. “The gift boxes ordered and issued to employees by general companies are all around 100 yuan, and the affordable packaging is beautiful. The tea gift boxes for sending customers are relatively better, and the general price is about three or four hundred yuan.” Mr. Liu said that in fact, the tea market It is also very “seeing the day to eat”. The annual launch of New Tea, the Spring Festival and the Mid-Autumn Festival are some of the more important nodes. If these holidays do not work well, then the business in this year will not be so good. “Generally speaking, the sales of Mid-Autumn Festival can account for about 30% of the whole year. The Mid-Autumn Festival market is doing well and the business in the second half of the year is at the bottom.” Industry insiders said that now, people’s consumption demand for tea is increasing. At the same time, choosing tea as a gift can also highlight the face and taste of the gift giver. Therefore, as long as different responses to different market demands are made, the mid-autumn market will generally not be too difficult to do.

Island City tea market needs "deep processing"

"Although the two-year 'tea moon cake' and 'moon cake tea' are more popular, there is not yet a tea company in Qingdao to do these new products." Industry insiders said that the current market for tea-derived products or deep-processed products Most of them come from the South, because after years of development, the tea market in the South is relatively mature, and large-scale enterprises are also more. The pressure of competition forces them to abandon the single “sale of tea” method and begin to turn to the deep processing of tea.

In contrast, although Qingdao is the origin of Laoshan tea, there are many raw material resources, and at the same time many tea companies have formed a certain market scale, but the inspection market in Qingdao also has the limitations of tea. The scale and strength of enterprises are generally weak, and it is difficult to compete with large-scale mature companies. At the same time, for the development of new products required for the production of human and financial resources, the general business is difficult to inherit or not dare to easily invest. For many companies, the current task is to do a good job of tea processing. But in the long run, small workshop-style production will inevitably be eliminated by the market, single product forms will gradually lose consumers, enterprises need to be transformed and upgraded, and intensive cultivation of the tea market is also urgently needed to raise the agenda.