The breakthrough path of Chinese medical imaging equipment enterprises

"We have made China's large-scale nuclear magnetic resonance equipment certified to Europe and the United States and then exported to Europe and the United States. We are the earliest people." Xiao Xiaoyong, who had worked in a number of well-known domestic medical equipment companies, said to some reporters, such as He has been the CEO of Huiying Medical. Under his leadership, Huiying Medical has just won the EU certification for the entire line of products and will soon be approved by the US FDA 510K, which marks the official birth of an internationally competitive Chinese non-invasive medical imaging equipment company.

Born into the encirclement

The medical level of Chinese citizens has always been the focus of the world. The 6th census in 2010 showed that China’s population is 1.37 billion, accounting for 22% of the world’s total population, while total health expenditure accounts for only 2% of the total world health expenditure. With the continuous development of China's economy and the improvement of people's living standards, people's medical needs have become more apparent. The fast and convenient non-destructive image inspection technology, because of its harmlessness to the human body, is gradually popularized in medical examinations, which promotes the detection, diagnosis and timely treatment of early diseases. In this regard, healthy people may not understand, but for critically ill patients like cancer, the time to get the results of the test may determine whether they are born or dead.

It is for this reason that there is a huge market potential behind the non-destructive image inspection technology represented by magnetic resonance and ultrasound. According to the analysis data of Galaxy Securities, the current global medical device market is about US$230 billion. The market size of medical imaging equipment and services is about US$65 billion in annual sales, and the cumulative growth in different segments in each year is about 15-40%. Ultrasound equipment has an average annual growth rate of 14%, color ultra-composite growth of nearly 30%, and dedicated ultrasound growth of 40%; and with the increasing demand for non-invasive inspections, the demand for magnetic resonance at all levels of hospitals and medical institutions is growing, and the annual growth rate Nearly 40% is the most prominent in the United States.

Talking about the application of non-destructive imaging inspection technology in the United States, Xiao Xiaoyong vividly made such a description: "The United States is spread across many medical imaging centers. It is independent of the hospital. Doctors with licenses will open a checklist for patients who need to be examined." The patient took the list to the imaging center for examination. The imaging center only had these devices and operating physicians, and even doctors who might not have such a diagnosis."

Relative to the foreign marketization mechanism, in order to prevent excessive medical treatment, China's large-scale medical imaging equipment is distributed in the form of purchase restriction and quota, and the imaging doctor is usually the same person as the diagnostic doctor. However, the different policies do not affect the domestic favor and demand for non-damaging imaging equipment. According to the prediction of professional research institutions, the global ultrasonic diagnostic equipment market will grow at an average annual rate of 7.2% after this year, and will reach a scale of US$5.2 billion by 2015. China will become the world's third largest market after the United States and Japan. With the advancement of China's new medical reform, domestic ultrasound diagnostic equipment will grow at a compound annual growth rate of about 10%, and its market share will exceed US$1 billion in five years.

But in stark contrast to this, in this huge market, we can hardly see the image of China's own brand, replaced by GE, Philips, Siemens, Toshiba, Hitachi and other international companies, these companies occupy China's medical care More than 75% of the imaging equipment market, in the mid-to-high-end market, these companies even have a market share of more than 80%.

In the era and background that cannot be chosen, Huiying Medical entered the encirclement of the "powers" when it was born. Waiting for the filmmakers, it can only be a breakthrough.

Technological innovation highlights the advantages of the film

"Green, taken from the blue, and blue in the blue; ice, water for it, and cold in the water." This sentence has been quoted countless times, but it has become a true portrayal of the process of the establishment of Huiying Medical.

At the beginning of the 21st century, a group of aspiring technology and marketing personnel from domestic and foreign medical device manufacturers came together with the same dream, and Huiying Medical was born. Yan Xiaoyong revealed to reporters that Huiying was born out of the old-fashioned and big-name medical enterprises, but surpassed the previous enterprises because of their own dreams. So, what kind of dream is this?

"Patients want to go to check earlier and know their disease at an early stage. This can save the cost of treatment for both the country and the individual. Like a big disease like a tumor, it is found that the treatment cost is quite high late. We hope to The popularity of non-invasive imaging equipment is really doing something to improve the quality of life of the people." When the reporter asked why he founded Huiying Medical, Xiao Xiaoyong did not hesitate to answer.

"At the time, I wanted to do something." Xiao Xiaoyong said frankly, but perhaps this simple idea has given Huiying Medical a sigh of relief, and from the beginning of its creation there was a distinctive DNA. At present, 80% of China's imaging equipment market is occupied by foreign equipment manufacturers, and the fundamental technology lies in its core controller.

"There are fewer Chinese manufacturers who can independently research and develop the core components of nuclear magnetic and color ultrasound. This requires cross-industry and requires a large amount of manpower and material resources," said Xiaoying Yong, CEO of Huiying Medical. After five years of Investing and research and development, Huiying has finally entered the world's few imaging equipment vendors with two independent research and development core components.

Because it is the core controller of independent research and development, Huiying Medical has mastered many details of technology, and the innovative application of color ultrasound and magnetic resonance technology in the clinic will enable imaging technology to exert more clinical value in the near future. Diseases are discovered and extended from diagnosis to treatment. In the words of Xiao Xiaoyong, "This is the technology that truly adds value and creates value."

At present, Huiying Medical has cooperated with Beijing 301 Hospital and Shanghai Renji Hospital to conduct clinical exploration in the field of minimally invasive surgery with magnetic resonance and ultrasound imaging. These applications will bring a lot of equipment in the emerging category, while making complex medical operations more foolish and generating greater clinical value. "For example, conventional color ultrasound is used for ultrasound diagnosis. Each examination costs 120 yuan and takes tens of minutes. Based on the color ultrasound platform technology, it is customized into a real-time navigation system suitable for minimally invasive interventional surgery. It only takes a few tens of seconds."

At this point, Huiying Medical was born in the "encirclement circle", but with the innovation to get the growth of the "children", it really got a place in the highly competitive medical imaging equipment market. However, is its growth space limited to this?

Going international to establish Chinese creation

So far, Huiying Medical has obtained licenses for products to enter the domestic and international markets, breaking through the crucial level. Since then, Huiying has officially started its international journey. With the quality, functionality and price advantages of the products, Huiying's first overseas orders have successfully settled in Argentina.

"We believe that the core competitiveness of the future comes from two aspects, one is the mastery of core technology, and the other is the innovative application of technology." Xiao Xiaoyong said. "In the future, we will seize the trend to do two things: First, the popularity of conventional equipment - color ultrasound, nuclear magnetic resonance equipment, that is, to meet the general products of medical treatment, to achieve fair prices, and we will provide clinical training services for the grassroots doctors It can be used. The second is the clinical value of the discovery technology, magnetic resonance and ultrasound imaging, which can be used for diagnosis, puncture guidance, treatment monitoring, etc. This is universal in the world."

Next, Huiying Medical will usher in an international exam: the North American Radiology Annual Conference will open in Chicago in November. The world's most prestigious conference in the field of imaging equipment has been missing a Chinese guest with independent technology. As the first time to participate in the conference, Huiying Medical will officially appear in the eyes of the world with a Chinese independent innovation medical imaging equipment company, and release its new products for open-ended superconducting magnetic resonance system and clinical application of color ultrasound technology.

Talking about the next big test, Xiao Xiaoyong said to reporters with confidence: "We are like a boxer who just learned to punch and punch, and I met the opponent of Tyson in a boxing ring.

We must constantly improve ourselves, reduce consumption, and respond to cruel challenges. The Chinese have the best manufacturing platform and low cost advantages, but this is not enough. Only by accumulating in core technologies and opening up new fields in clinical applications can we catch up with and surpass our competitors. In the future, the global medical imaging equipment market must be the world of Chinese companies, especially the world of quality Chinese companies. ”

On the road to break through, companies are always struggling, just as Huawei, Haier and Lenovo have smashed their own sky in the world market of strong hands. Can Huiying get out of this wild heat of competition? Will it become a national brand of medical imaging equipment going to the world? let us wait and see......

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