Xin Haiguang: "Astronomical rice" is really so unusual?

According to the newspaper, the highest price of Heilongjiang Wuchang rice can reach 199 yuan per catty, but the purchase price of local rice farmers selling to processing companies is less than 2 yuan. According to an interview with the reporter, the processing cost per kilogram of rice is about 0.2 yuan, and the rice growers and the enterprises are disparity in profits.

On the Internet, the title of "Five regular rice purchase price is less than two yuan per catty and retail price is 199 yuan per catty" is overwhelming. From 2 yuan a pound to a pound of 199 yuan, the report disclosed up to nearly 100 times the spread of Wuchang rice became the focus of the media. The readers issued various sighs because of this price difference. They sighed at the merchants who confessed their hearts, sighed at the peasants who were not easy, and sighed at consumers who were stupid.

The media’s report mainly discusses “who has taken away the high profits of high-priced rice”. According to the report’s example, the 100-fold difference is indeed a “high profit”, which not only attracts the eyeballs, but also highlights the extent to which the peasants have been exploited. It is comparable to drug prices, but if you look closely at the article, you find that it is not the case. The original price of 199 yuan per kilogram is referred to as “an antioxidant organic rice”. However, this rice is obviously not only a very small number. , And from seed to planting are very different from the average rice, can not be generalized with the ordinary purchase price of 2 yuan.

Beijing's Daxing is famous for its watermelons, and every year they must select melon kings. The selling price of these melon kings is generally as high as several thousands of thousands of yuan each, and the average price difference with ordinary watermelon is not inferior to Wuchang rice. . . . . . The meaning of this example is that it is easy to go into misunderstandings by analyzing the general situation in the case of extreme cases.

What is the price of Wuchang rice in the market? You can specifically go around the supermarket to see a random, I see the most expensive kind of Jinggong 1, exquisite gift box packaging, but also 10 pounds 388 yuan. On Taobao, the most popular five-chang rice was purchased by more than 2,000 people within a month, and its price was RMB 6.80 per catty.

Obviously, if we compare these prices, the difference between Wuchang rice is not greater than what the average garlic grower and vegetable grower will experience after the middle market increases.

After many stages of primary products are sold at high prices in the market, it is the normal state of the market economy. For example, after sorting and processing, 5% of the top-quality tea can be sold for several thousand dollars; for example, the same calfskin is taken by the LV. It is not uncommon for processing to sell to tens of thousands or even tens of thousands of dollars. It cannot be regarded as being “taken away” by the existence of a high price difference. If producers are misled by the media and there are unbalanced mindsets that they should not have, they are hoarding and reluctant to sell. In the end, it is their own losses.

In fact, in Wuchang City, Heilongjiang Province, where Wuchang Rice is produced, the price that farmers sell to processing companies is 2 yuan per catty, which is already much higher than the price of the country’s purchase of ordinary rice at 2.72 yuan/kg in Heilongjiang in 2011.

Once the starting point is wrong, it's easy to go into a blind alley again. Since the investigators determined that the high profits that should have belonged to the farmer were “taken away”, they had to find out the reasons. The culprit was found to be the “processing companies” who forced the rice farmers to suppress the purchase price by setting up unreasonable orders. However, the report also disclosed that there is no monopoly in Wuchang, but there are as many as 222 rice companies. In a market that is so competitive, rice farmers do not have the power to sell. How can they be "controlled" instead?

90% of Wuchang Rice is "order agriculture." Over the years, experts have advocated that China's rural areas should engage in American-style intensive management, namely the “company + farmer households” model. But now, Wuchang rice has become an advanced “order agriculture,” but it has also been accused of causing the consequences of companies exploiting farmers. Is the information error conveyed by the media, or is there a Chinese variation in advanced order agriculture?

Many media have referred to the five-time-old and expensive reality as the "five constant phenomenon." They are often referred to as "exploitation" and "predation" and blamed on local governments and the market. But are the five-chang phenomenon really so negative and abnormal? It must be prudent to get answers.

If we take into account the fact that high taxes and high charges ultimately leave primary products far from market prices, there are indeed “exploited” conditions in the Wuchang farmers, but the whole agriculture and even the whole entity are producing the same, and the “five constant phenomenon” can be described. ? What is the scapegoat that a "processing company" can afford?

Wuchang Rice is well-known in the market today. It can be said that it is a success. However, this success is obviously inseparable from the large-scale intervention of enterprises in agriculture. From this perspective, the so-called “five-chang phenomenon” is actually more of an annoyance to happiness. Thanks to the brand, to share in the origin of the dividends, farmers are more directly in contact with the market, can see at a glance their own species of rice sold by others high prices, it is inevitable that the mentality will be slightly out of balance, but they are always closer than those with Wuchang, geographical environment Similarly, the folks who produce the same quality of rice and do not know where they have been sold, how much they have been sold, and who have been cut by scissors have a lot of happiness.

Of course, as a producer, it is also a very reasonable requirement to share more profits in the rice industry chain. However, this is a normal market game category. For example, farmers can join together to raise prices, and it is fair to say whether or not it is fair. It doesn't matter much.

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