High-grade spirits “every festival must rise”

After visiting several stores in Chengdu, the reporter discovered that as the Mid-Autumn Festival and the National Day approached, the liquor market “rose”. The price of 53 degrees flying Maotai has risen to 1,580 yuan, and the price of 52 degrees Jiannanchun has been raised to 489 yuan. Analysts believe that following the increase in prices of the above brands of liquor, Luzhou Laojiao, Shuijingfang will continue to follow up, and high-end liquor brands may set off a new wave of price increases. (September 2 "West China Metropolis Daily")

Every festival is about to come. Maotai and other famous wines “will rise every festival” seems to have become an inertia. Ironically, as early as January of this year, Maotai had issued a "price limit order," requiring dealers to sell ordinary Moutai not more than 959 yuan per bottle, shopping malls should not exceed 1099 yuan "limit order." In fact, this "limit order" in the eyes of many dealers, but it is a dead letter, as long as the "good time" to arrive, not want to rise up? Because of this, liquor companies have earned one by one.

Of course, it is not unreasonable for the first-line liquor companies to become accustomed to “a period of time will rise”. Who does not know that in the era of market economy, the higher the price of commodities and the greater the market share, and the less the increase in production costs, the higher the profits of the manufacturers will be. The same is true for dealers. "Customers" are full, and the more they sell, the more expensive they are. Of course, their own interests cannot be underestimated. In addition, such practices of mutual dependence, alliance, and price increase by manufacturers and merchants will certainly promote the growth of local GDP and highlight the "political achievements" of certain leaders. From this point of view, the "interests" of all parties are really taken into account. Why not?

It should also be noted that such famous wines as Maotai are so overbearing that prices are still in short supply, and there must be a specific consumer group behind them. Obviously, official banquets and festive gifts are the most important consumer demand. What is even worse is that behind this "rigid demand," it is usually "do not buy, do not buy". For buyers, the more expensive you are, the more you pay for public funds; for drinkers, you can save yourself money and your days are better than fairies. There is such a “hidden rule” that “everything is needed” exists. Maotai and other famous wines do not “rise every festival”.

Needless to say, how to solve various corruption problems, waste problems, counterfeiting and counterfeiting problems, and profits in liquor production and consumption, and thoroughly rectify the chaos of “high quality festivals” in the first-tier premium liquors, and protect the legitimate rights and interests of consumers, and it is worth monitoring. Department of thought.