In the face of continued sluggish sales, Global Smart Wearables is still struggling to find the next vent. As the global population ages and medical costs continue to rise, many industry insiders point out that smart wear in the healthcare sector may be the next hot spot.
In recent years, the smart wear giant Fitbit's bracelet sales can be described as the enemy, not only by the high-end products such as Apple smart watches, but also by the low-priced products such as Xiaomi bracelets to eat into the market share.
According to the latest data from US market research firm IDC, Fitbit shipped 6.5 million units in the fourth quarter of last year, a significant decrease of 22.7% from the same period in 2015. Its market share dropped from 29% in the fourth quarter of 2015 to 16.2% in the fourth quarter of last year.
In early March of this year, Fitbit announced the launch of the new generation of AltaHR, adding the ability to measure heart rate and adding a new "SleepStages" sleep monitoring function. It is reported that the new product was officially launched in early April and sold for about $150.
Why is Fitbit pushing new products in the face of continued market downturns? Can this new product save the current decline in Fitbit sales? Does the emergence of this new product herald a new trend in the industry?
Looking at the present, from the perspective of the development of the medical and health industry, the potential of wearable medical devices is huge. According to Swiss company Soreon's research, smart wearables can help save 1.3 million lives by 2020. The number of people saved is mainly due to the reduced mortality of wearable devices used in hospital monitoring. Wearable devices are divided into three categories, such as physical information, health management, and disease diagnosis and treatment, to benefit more people.
As mobile medical wearable devices gradually enter people's field of vision, the application of smart wearable devices in the medical field has aroused widespread concern in the whole society. A large number of leading companies in the field of IT technology at home and abroad, as well as small and medium-sized innovative enterprises, entrepreneurs and investors have invested. To the field of wearable medical devices . The data shows that the scale of China Mobile's medical wearable device market has grown from 2.2 billion yuan in 2014 to 22.8 billion in 2016. It is expected to reach 30 billion yuan in 2017, and the market potential is huge.
At present, there are many wearable medical products on the market . For example, a "dosing bra" designed for breast cancer patients or high-risk groups is a tamoxifen microcapsule foam contained in its cup. In addition, there is a stealth mirror that Google is developing to measure blood sugar level sensors in tears; Apple is trying to apply non-perceived blood detection technology to wearable smart devices. In addition, there are wearable alternating electric fields still under development to treat brain tumors, and iontophoresis for headaches.
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